AboutUs

ESTABLISHING GENUINE RELATIONSHIPS

1984 - The Indian automobile industry is on the springboard of exponential growth. A committed individual sees an opportunity in this and puts everything he had on it. TRADELINERS was born. 31 years later, the tiny acorn has grown into a mighty oak with several customers nation-wide.
How did we do it? To put it in one word- Honesty!We sold OEM parts and OEM parts only. At a time when fly-by-operators were flooding the market with spurious stuff, we stuck to genuine parts. Even when it was near impossible to differentiate between the originals and the duplicates, we sold only originals. Initial volumes were thin. Margins were even thinner. But we had a long-term perspective, and we stuck to it. And sure enough, we won hands down.

At TRADELINERS we realized from day one that establishing a sound, open and above board relationship with our principals, dealers and end users was the key to success. We constantly liaised with them, getting valuable feedback, which helped us to deliver better. All our dealings were transparent. Customer service was impeccable. Delivery schedules were strictly adhered to. Complaints were immediately looked into. Defective parts were promptly replaced. Satisfaction was guaranteed. No wonder we are where we are today. TRADELINERS now caters to customers throughout India and ensures that will have access to genuine automotive spares.

In 2015, the management of TRADELINERS formed a new private limited company - TRADELINERS AUTO PVT LTD. Our dream is to make international quality automotive parts available to Indian customers at market competitive prices. Primary focus was on automotive spare parts & specialty lighting for emergency & patrol vehicles.
Our brand TLMAX now resonates with the best quality speciality lighting at optimum cost and low maintenance. What differentiates TLMAX is our commitment to after sales service and sufficient stock of spares & consumables.We continuously strive to bring customer delight through our efforts because we understand that in India, our vehicles are part of our family. And only the best will do for our family!

Our Vision

To be the Number 1 distributor of fast moving automotive spares and speciality lighting in India and to ensure all vehicle users have quick access to genuine spares at reasonable cost.

Our Mission

Genuine Products Any Time Any Place

Our mission is to have ready stock of genuine, fast moving replacement components & speciality lighting required by the automotive industry and to reach them to dealers nationwide so that the end users have access to them quickly and at competitive cost.

Our Value Proposition

Help distributors replenish stock quickly and efficiently so as to maintain a lean inventory, and thus reduce cost overheads and ensure the long-term health and success of the business. We believe in establishing genuine relationships with customers who care and have concern for their vehicles; just like a family member.



TLMAX Speciality Lamps - Our Major Clients

Our clients include National and State Government departments such as Police, Health, Tourism, Excise, Forest etc., Navy, Airports, NGO's, Hospitals, Industries and private enterprises.

Police Department

We are take immense pride in our continued association with Police Department of Kerala.

  • We are proud in our association with PHQ, TVM, our bar lights were first used in Highway Patrol vehicle fleet (50 no), flagged off in 2006, by then Home Minister, Mr Kodeyeri Balakrishnan and DGP Jacob Punnose.
  • We supplied beacon and warning lights (along with Siren & PA systems) for the Cochin city patrol Hero Honda Karizma.
  • We have supplied Barlight and beacon lights to various distinguished officers of the Police Department, which is testimony in itself of our dedication to ensure highest quality in our services.
  • We supplied around 100+ TLMAX bar lights to vehicle dealers for use in new Chevrolet TAVERA& Toyota INNOVA vehicles launched by Kerala Police in 2014.
  • Our brand TLMAX was selected for the Karnataka Highway patrol vehicles in 2016. As part of this, we supplied 470+ bar lights to vehicle dealersfor ERTIGA &INNOVA.
  • In 2016 – 2017, we supplied mini-bar lights and siren for the PINK PATROL vehicles.
Government Departments

Various government institutions namely Tourism, Forest, Excise, Revenue, Motor Vehiclesetc. have procured our products, experience first-hand our commitment to quality and have themselves become our word of mouth advertisers.

Defence Forces

We have also supplied Barlights to Naval Police and look forward to continued relations with them.

Airports

We have supplied beacon lights to Airport Authority of India, for use in Calicut and Bangalore International Airports and barlights for ambulances to be used in Trivandrum International Airport.

Hospitals – Government and Private

We have supplied bar lights for use in ambulances of public and private hospitals throughout India.

  • Our customers include AMRITA INSTITUTE OF MEDICAL SCIENCES, LOURDE HOSPITAL, SUNRISE HOSPITAL, MUTHOOT MEDICAL MISSION HOSPITAL, TRAVANCORE MEDICAL COLLEGE, AND J.J HOSPITAL, RENAI MEDICITY,PAIN& PALLIATIVE CENTRES: MALLAPURAM, KIMS, ASTER MEDICITY, MEDICAL TRUST, GOKULUM MEDICAL COLLEGE many acclaimed hospitals throughout Kerala, Coimbatore, Tirunelveli and Chennai and many more.